Renault Electric Car - Zoé
* Zoé, it’s as simple as that
Completely clean in use, Zoé vehicles are silent and easy to charge. They point to a revolution in the way we think about and use cars.
But many Parisians consider electric vehicles as a good idea, yet there are not enough infrastructures to plug in and recharge them.
They also think that the charging proccess is more difficult than putting fuel in cars.
That’s why I created an interactive advertising to show how simple it is to recharge Zoé.
I also dreamed up an event in Paris, with many electric plugs everywhere.